At WSPA & WYCW, the CBS & CW affiliates in the 37th Market, having accurate, reliable and forward thinking research data is critical to our business success. In early 2014, I hired Paul Heine to manage our rating estimates, programming and overnight rating analysis while I interviewed for a new Research Director.
Paul was amazing to work with. His insight and deep understanding of Nielsen data along with his awareness of how a seller uses research information made the transition period very smooth for our clients, account executives & managers.
I would highly recommend Paul to any station that lacks a research director or needs help in building rating estimates with logical rationale.
He is prompt, smart, dependable...a great guy to have on your team!
General Sales Manager at Media General / WSPA & WYCW
“When we first started with Paul he said he would be "the best Research Director you never had to hire". He was absolutely correct!
His work gives us Top 10 market tools in the 86th market.
We think he and his work are spectacular. Highly recommended."
Ralph FlynnGeneral Sales Manager
WRCB - NBC - Chattanooga
“Paul is a top notch Research Director and can handle any research job from any station in the country.
I would hire Paul again.”
Mark OverstreetDirector of Sales
WTLV - NBC - Jacksonville - Gannett
Our client list includes Hearst, Raycom, Hubbard, Sarkes Tarzian, Granite, Gannett, Media General and others in diary, household and LPM metered markets.