From Paul A. Heine's
2007 – Present Las Vegas, NV
Providing audience research services via remote access exclusively for local NBC TV stations using WideOrbit MediaSales software for Nielsen demographic analysis in sales and programming.
Client list includes Gannett & Sarkes Tarzian stations.
RatingBook.com is a service of Television Research Consultants, Ltd.
Director of Research Services
2007 – 2012 Las Vegas, NV
WideOrbit purchased OneDomain and now has relabeled ODI software as WO MediaSales.From offices in Las Vegas, remotely provided low-cost, short-term inventory and audience estimates for TV stations owned by Raycom, Hearst, Gannett, Sunbelt, ComCorp, Hubbard, Granite and others
Updated and maintained 52 week inventories and audience estimates for ABC, CBS, FOX and NBC prime, specials, OTO events and sports programming, with versions maintained for each time zone.
Designed, built and administered centralized inventory management server infrastructure for proposed inventory distribution system.
They also terminated almost all of the people involved in making it the industry leader.
Corporate Director of Research
Sunbelt Communications Company
1998 – 2007 Las Vegas NV
Provided on-site and remote audience research functions for sales and news at KVBC (now KSNV) as well as 8 other Sunbelt TV stations in 5 states, 3 networks and 3 time zones.
Supported news and promotion departments through custom research presentations regarding audience composition, share trends and QH tracks for individual newscasts and their broadcast & cable competitors in association with AR&D.
Reduced make-goods and under-delivery liabilities by minimizing lag time from network programming changes/pre-emptions to new information and estimates for sales.
Selected vendors and negotiated multiple year group contracts with Nielsen, Marketron, OneDomain, DecisionMark and other external research/software providers.
Monitored Nielsen sample distribution, in-tab and composition, credit bank & billing, diary editing, and methodology. Repeatedly reviewed and analyzed diaries @ Nielsen's Florida HQ.
Managed customized Sunbelt group responses to years of daily DBS/Distant Network Signal requests, balancing viewer rights with Sunbelt signal coverage.
WRTV-TV Indianapolis, IN
Senior Account Executive
Arbitron TV/Cable Chicago, IL
Local Sales Manager
WMSN-TV Madison, WI
Midwest Account Executive
TapScan, Inc. Chicago, IL
Station Manager/General Sales ManagerWAIK/WGBQ-FM Galesburg, IL
JCPenney 185-9 Galesburg, IL
Nevada Broadcasters Association Hall of Fame - 2002
Certified Radio Marketing Consultant @ RAB - 1983